Struggling Blackberry Ltd considers sale

Struggling smartphone maker Blackberry Ltd said on Monday that it had set up a committee to review its options. This created a debate over whether the company is more valuable as a whole or snapped up piece by piece by competitors or private investors.

Blackberry who once enjoyed the stock market has suffered in the hands of Apple Inc. and phones using Google Inc’s Android operating system, and its blackberry 10 smartphones did not attract enough consumers. Its share price which peaked at C$150 (Canadian dollar) in 2008 was now left at C$11.3 as at Monday. Blackberry’s market capitalization also fell form $80 billion in 2008 to the more recent $5.4 billion.

Companies seen as possible partners for Blackberry include Microsoft corp and Amazon.com Inc, also Chinese computer maker Lenovo Group Ltd have said this year through a senior executive that the company would consider a bid for Blackberry to boost its own mobile business.

A change in the structure could see Blackberry fair better in the stock market in the future, but truth be told changes which would see Blackberry gain back the significant smartphone share loss should not be expected.

For the diehard Blackberry fans that still consider Blackberry the king of Smartphone world, you need to embrace the fact…Blackberry is dying!

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